Recession Video: Small Budget, Big Story
While working at VideoJug, I was asked to produce a video with the title: How To Change The World. I was given this title to work with based on the assumed “SEO value” on Google. In other words, the...
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Transmedia 360: The New Marketing Paradigm Part II
Technology: A Driving Force Behind Transmedia In Part I of our series, we took a brief look at the basic elements of how Transmedia is growing in popularity around the world. Entertainment and...
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Episode 1: Brand Dilemma, Digital Solutions
The Digital Decision Series The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog...
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Episode 2: Digital Warfare, Choose Your Weapons Wisely
In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital...
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Episode 3: Know Your Audience
In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific...
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World’s First Justin Bieber Multicast…or how Dad was replaced by Digital
When Zach and I discuss clients and what the future has in store for those “living digital”, I am often the naysayer. While he sees the exponential embrace of a soon-to-be-unrecognizable digital...
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Episode 4: Audience Engagement: Keepin’ It Real
As we saw in Episode 3, there are several ways to track audience data. You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required...
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Episode 6: Social Media: Hold The BS
In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following. This week we take a...
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